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Hock My Rock, owned by Veronica Roller, is a jewelry dealer located in New York City servicing buyers and sellers in the United States and internationally.

We purchase diamond and other fine jewelry for top liquidation value. If our offer isn’t the highest, we’ll shop it around to other dealers to get what you’re looking for. Sell with someone you can trust. We are 100% transparent and charge zero fees.

Hock My Rock also offers a selection of fine pre-owned jewelry for sale at unbeatable prices. Just because it’s pre-owned doesn’t mean it has to look just so. We can have your item cleaned, polished, sized and put in a brand new box with an appraisal so your jewelry will arrive looking like it was purchased brand new.

If you don’t see it on the website, please let us know what you are looking for. Most likely we can get it or have it made.

We are a licensed and bonded company in the state of New York, operating under the NYC DCA license number: 2002151-DCA. Read what others are saying about us on the Better Business Bureau website by clicking here.