Privacy Policy


Hock My Rock LLC ("Hock My Rock") reserves the right to change this Privacy Policy from time to time at its sole discretion and without sending notice to you, so you should review this Privacy Policy periodically. The effective date of this notice and any revised or changed notice may be found on this page, on the bottom left hand corner of the notice.

Privacy; Confidential Information

Hock My Rocks’ policy is to protect the confidentiality of the individually identifiable information that you provide, and we limit access to that information only to those with a need to know. Hock My Rock collects the following information from you: Full name, address, email, phone number, and details of your item you wish to sell, including certificate and photo or your item. In addition, if you choose to complete certain forms or send us requests, you will be asked to provide the following information: full name, address, email address, phone number, and in some cases a copy of your drivers license or state issued ID, details of your item you wish to sell, including certificate and photo of your item, a copy of your shipping receipt, recent appraisal.

Hock My Rock’s policy is to prohibit the unlawful disclosure of your personal information. Hock My Rock will not release your name or otherwise publicize the fact that you purchased goods or other information to us unless: (a) you grant Hock My Rock permission to do so; or (b) Hock My Rock is requested or required to do so by law; provided that Hock My Rock may disclose your e-mail address to USPS or other applicable shipping carrier for the sole purpose of providing you with package tracking information. To learn more about how Hock My Rock protects your personal information, such as your name and address, please contact us.

Computer Information

Hock My Rock logs your current Internet address (this is usually a temporary address assigned by your Internet service provider when you log in), the type of operating system you are using, and the type of browser software used. In addition, Hock My Rock may keep track of what portions of this Site you are visiting. Hock My Rock aggregates this information to help Hock My Rock improve or create a better experience for users of the Site.  For example: Hock My Rock may upgrade those parts of the Site that are heavily visited.

Our website automatically records website usage information that we analyze statistically to track operational problems, to prevent fraud and to improve the effectiveness, security and integrity of the site. We do not use this information to track or record information about individuals. We will disclose this information to third parties only in aggregate form or as may be required by law. For each page that you visit, we collect and store the following technical information in what is called a web server log file:

- Date and time of access

- URL address of the Hock My Rock webpage visited

- Internet domain and IP address from which our website was accessed

- Type of browser and operating system used to access our site (if provided by the browser)

- URL address of the referring page (if provided by the browser)

- Completion or success status of the request for a web page or other on-line item

- File size of the webpage visited 

For the purpose of enabling better website design and a better user experience, we employ Google Analytics (a web service by Google, Inc.) to track site traffic and provide aggregate reports of how the public interacts with our website. Session cookies are employed by Google Analytics in the form of client-side JavaScript code. In utilizing this analytics service, Hock My Rock maintains its existing standards in regards to the sharing and disclosure of information, security and privacy safeguards for the data, and the data retention policy, each described below. Google Analytics analyzes website usage information automatically upon visits to the Hock My Rock website(s). Users who do not wish to have their visit information collected by Google Analytics may opt-out by downloading a browser extension or by disabling cookies in their browser settings. Opting-out of web measurements will still permit users to access the full Hock My Rock website, with all included information and functionality.


A cookie is a piece of information that a web site sends to your computer, which is stored in a file on your computer’s hard drive. A cookie does not tell us your individual identity unless you have chosen to provide it to us. Most cookies expire after a defined period of time.

Personally Identifiable Information

The preceding paragraphs describe the categories of personally identifiable information that Hock My Rock collects in this Site. Given the limited information collected and the form in which Hock My Rock receives it, Hock My Rock does not offer a process for review and changes to personal information.

ock My Rock may disclose personally identifiable information you provide to third parties if required to do so by law or in the good faith belief that such preservation or disclosure is reasonably necessary to: (a) complete the sales transaction, such as providing your shipping information to our carrier; (b) comply with legal process; (c) enforce the Agreement; (d) respond to claims that any information you provide violates the rights of third parties; (e) protect the rights, property, or personal safety of Hock My Rock, its users and/or the public; or (f) in the event that all or substantially all of Hock My Rock’s assets are acquired by a third party. Except as provided in the preceding sentence, Hock My Rock will NOT sell or trade your personally identifiable information with third parties, such as sellers of goods or services.

If you wish to change personally identifiable information that you have provided Hock My Rock, please Contact us.


Because we link to social media sites, and from time to time may include third-party advertisements, other parties may collect your personally identifiable information about your online activities over time and across different web sites when you visit this Site.


Hock My Rock uses no encryption (data scrambling) on certain portions of the Site, but uses encryption on portions where you are transmitting financial information, such as credit card information. When you are on any web site that asks you for confidential information, you should check to see if the information being transmitted is encrypted in order to increase the security of your information. Keep in mind that there is no such thing as perfect security.

Children and Minors

Hock My Rock makes no active effort to collect personal information from children under the age of 18 and does not wish to receive any such information.

Additional Rights

Applicable laws may give you additional rights that are not described in this online privacy policy.

For further information on Privacy matters contact: Hock My Rock, PO Box 230448, New York, NY 10023,



Updated: 07/17/2014